Category Archives: PR

Announcing our newest client: VILLA SAN-JULIETTE

We at Parker Sanpei & Associates couldn’t be more delighted to announce that the latest client to join our stables is Villa San-Juliette Winery from the Paso Robles AVA.

Ken Warwick and Nigel Lythgoe of Villa San-Juliette Winery

Ken Warwick and Nigel Lythgoe of Villa San-Juliette Winery

Villa San-Juliette Winery is the creation of Nigel Lythgoe and Ken Warwick, television icons (American Idol, So You Think You Can Dance?) who are  committed to sharing the good life and their delicious wines.   The star of the show is their beautiful 168-acre country vineyard in Paso Robles, California, where Ken and Nigel are excited to indulge in the winery experience with new friends from near and far.

http://www.VillaSanJuliette.com

Villa San-Juliette Winery

Villa San-Juliette Winery

We have followed the story of Ken and Nigel through the years – their meteoric rise to success on television, their work ethic, their dream of owning a winery – but never dared to imagine that we’d be the agency lucky enough to represent their labor of love, Villa San-Juliette.  Needless to say, we are ecstatic!

Exciting events will take place at VSJ in the near future, and we’ll be sure to keep readers of The Dish by PSPR well-informed.  The first such happenings are:

WINE FESTIVAL DINNER | SATURDAY, MAY 18, 2013 6PM
Proprietors Ken Warwick and Nigel Lythgoe will be hosting a gourmet dinner with food stations by Maegan Loring (The Lido Restaurant) and surprise live musical entertainment. This is an evening you don’t want to miss.

WINE FESTIVAL RECEPTION | FRIDAY, MAY 17, 2013 6PM
Come picnic on the lawns to enjoy the live music by Headshine. Skewers and dancing until sunset, with wines available for purchase.

For more info or tickets to these events, please visit http://www.VillaSanJuliette.com.

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California’s new best wine destination among top ten in the world!

monterey

It’s official: Monterey is the hippest California destination for all things wine. So says Wine Enthusiast Magazine in the January 2013 issue.  You can read the verdict here, on their website.

“Monterey County is one of California’s premier wine-producing regions, but it also has long been a destination for travelers,” says Steve Heimoff of Wine Enthusiast. “It has beautiful scenery, including Big Sur, the 17-Mile Drive and the Pebble Beach golf courses. It has the tourist venues of Cannery Row and Fisherman’s Wharf. It has the upscale galleries and bistros of Carmel-by-the-Sea. In short, Monterey has diverse draws for wine-oriented visitors.”

We are tickled pink (and white and red) to see our good friends in Monterey Wine Country get the accolades they deserve.  Mazel tov!

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January 10, 2013 · 10:12 am

MCVGA’s Rhonda Motil Achieves Success with CDFA Grant Program

The team here at Parker Sanpei has been thrilled to work with the Monterey County Vintners & Growers Association over the past half dozen years and to watch the region evolve under the stewardship of Executive Director Rhonda Motil, who is an absolute delight to work with. We couldn’t be more pleased to announce that Rhonda has been selected to present an overview and participate in a panel discussion regarding the successful CDFA Specialty Crop Block Grant, which was awarded in 2009 and completed this year, to the California State Board of Food and Agriculture. The presentation took place yesterday, October 2, 2012, at the CDFA board meeting in Sacramento.

The grant was responsible for the creation of a thorough AVA map of Monterey County’s nine AVAs accompanied by new branding messaging, a new searchable database and the Signature Series Wine Collection (a collaborative winemaking effort of some of the region’s top winemakers sourcing grapes from three vineyards within four AVAs for the blending of the Signature Series wines). In addition, the MCVGA was able to use the grant to bring national media attention to the region and provide key journalists in the wine industry with a greater understanding of the County and its AVAs.

As a result, MCVGA member wineries have experienced tremendous growth. Grower-vintners had hoped to have experienced a collective 10% increase in Monterey AVA wines. A sampling of over 20% of the winery membership indicated that all members experienced or exceeded this growth. Additionally, independent studies have confirmed a 23% increase in consumer awareness, with visitors now recognizing Monterey as a winegrowing region and participating in wine tasting while visiting the region.

Thank you, Rhonda, for all of your hard work! Monterey is so lucky to have you!

Rhonda Motil, Executive Director of the Monterey County Vintners & Growers Association with husband Mike

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12.5 hours in Wine Country

We at Parker Sanpei & Associates recently toured the north end of San Luis Obispo County and fell in love with the Central Coast of California all over again.  Interested in our itinerary?  Here it is – feel free to steal!  Just be warned, it’s not for the faint of heart or for those watching their waistline…

8am - Coffee and Croissants at Back Porch Bakery, San Luis Obispo

Oh, how we love Dan and his Back Porch Bakery.  A formidable artist by trade, Dan Berkeland somehow finds the time to whip up batches of light-as-air, decadently delicious pastries and breads every morning from his home.  The best part is how he disseminates them: by alerting followers on Facebook to the day’s offerings, putting a flag up outside his back porch, and allowing folks to walk up and grab a bagel or croissant for a donation.  It is one of the true joys of life to run into city officials, stay-at-home moms with kids in tow, and foodies of all stripes on Dan’s back porch.  To get in on the action, “like” the Back Porch Bakery on Facebook.

10:30am – Tour of Hearst Castle, San Simeon

What’s that you say?  You’ve NEVER been to Hearst Castle?  Join the club: two of our staffers hadn’t either.  So they were in for a real treat when San Simeon dished up one of its stunningly clear days for a tour of newspaper magnate William Randolph Hearst’s palatial home on the hill.  The entire encounter reminded us why this is the Central Coast’s premier tourist attraction: jaw-dropping vistas, art that predates the Ten Commandments, splendid Spanish Revival architecture, and knowledgable staff to lead us through the labyrinthine corridors of the house.

12:00pm – Lunch at Sebastian Brothers’ General Store and Hearst Ranch Wine Tasting, San Simeon

We firmly believe that if everyone in the world could sit together on the patio of the historic Sebastian Brothers’ General Store on a sunny day, there would be no more war.  Rustic soups and sandwiches meld with spectacular wines from Hearts Ranch Winery for an experience that fills the belly and warms the heart.  Try the French dip sandwich with a glass of Three Sisters Cuvée for a meal to remember.

1:30pm – Tasting at Epoch Estate Wines, Paso Robles

What do you get when you combine the tried-and-true terroir of the Paderewski Vineyard, the winemaking talents of Justin Smith, and a modern, easygoing tasting room that belies the seriousness of the wines it pours?  Epoch Estate Wines, in the tiny York Mountain AVA on Paso Robles’ West Side.  From the outset, it was clear we were in for something spectacular.  The quality and soul of Epoch’s Rhône-varietal, Zinfandel and Temperanillo wines were reinforced by the well-versed staff behind the counter.  Really, it was more like drinking in a friend’s living room than tasting at a cellar door.

3:00pm – Tasting at Daou Vineyards, Paso Robles

Daou Vineyards is one of Paso Robles’ newest players, and has created quite a lot of buzz.  Now we know why!  “Tasting room” is a grossly understated description of Daou’s facility – it’s more like a tasting palace.  Obviously, a lot of care and passion have gone into creating an ambiance of polished Mediterranean elegance at Daou, and the wines are no exception.  We know for certain that Daou is doing something right because their wines are sold in all but a handful of states – no mean feat for a fledgling brand.

4:30pm – Tasting at Thacher Winery, Paso Robles

We had no idea what to expect as we drove toward Adelaida (“Let’s stop at the cemetery and see the lady in white!!”) to visit Thacher Winery.  All we knew was that their wines won awards and had a loyal following…a following which now includes Parker Sanpei & Associates.  The tasting room is in a rustic barn (complete with roaming winery dogs) where friendly staff pour the kind of stuff that made this region famous: Rhône-based wines and Zinfandel.  We loved the crisp, aromatic, and perfectly-balanced 2009 Viognier…but really, it’s too hard to choose just one favorite.

6pm – Dinner at The Range, Santa Margarita

Picture if you will: Paris meets Bakersfield.  Edith Piaf meets Merle Haggard.  Bistro meets barbecue.  We can’t think of a better way to describe this dearly beloved restaurant in sweet Santa Margarita.  Housed in what appears to be either an old cafe or a filling station, The Range’s spare-yet-rustic aesthetic is the perfect complement to expertly-crafted dishes like coffee-crusted rib-eye in whiskey pan sauce and The Man Salad, a classic iceberg wedge with bleu cheese – served with a steak knife, of course.  The local-based wine list includes “White Wines” and “Real Wines,” and the beer list includes mini-editorial on the brands offered.  (We’ll save you the suspense: Pabst Blue Ribbon is called the “Headache Beer.”)  Our long, delicious day ended properly with cups of decaf and a bit of Loretta Lynn over the speakers.  Perfection.

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A Beautiful Day to Remember

Like so many Americans, the first time we saw our Mexican neighbors’ calaveras and skeleton sculptures on altars for Dia de los Muertos (Day of the Dead), we shuddered.  Despite the cheerful colors and smiles on their faces, it all seemed so gruesome!  So we chatted with a couple of experts, and have come to understand – and really admire - the spirit of honoring, celebration, and camaraderie that the holiday embraces.  Here’s the scoop, care of wonderful Wikipedia.com.

Day of the Dead (Spanish: Día de los Muertos) is a Mexican holiday when it is believed the gates of heaven are opened at midnight on October 31st and the spirits of the deceased are allowed to reunite with their families. The holiday focuses on gatherings of family and friends to pray for and remember friends and family members who have died. It is particularly celebrated in Mexico, where it attains the quality of a National Holiday. The celebration takes place on November 1st and 2nd, in connection with the Catholic holidays of All Saints’ Day (November 1) and All Souls’ Day (November 2). Traditions connected with the holiday include building private altars called ofrendas honoring the deceased using sugar skulls, marigolds, and the favorite foods and beverages of the departed and visiting graves with these as gifts.

Scholars trace the origins of the modern Mexican holiday to indigenous observances dating back hundreds of years and to an Aztec festival dedicated to a goddess called Mictecacihuatl. In Brazil, Dia de Finados is a public holiday that many Brazilians celebrate by visiting cemeteries and churches. In Spain, there are festivals and parades, and, at the end of the day, people gather at cemeteries and pray for their dead loved ones. Similar observances occur elsewhere in Europe, and similarly themed celebrations appear in many Asian and African cultures.

Traditional catrinas

Our friend Tami Carija, who owns the wonderful Mexican import shop Luna Rustica, shared a little about Catrinas and sugar skulls.

Two of the most notable images of day of the dead celebration are catrinas and sugar skulls. Catrinas, meaning “elegant skulls,” are skeleton figures dressed in elaborate clothing with big hats. Sugar skulls are creatively decorated confections of sugar and egg whites which are exchanged as gifts or incorporated into ofrendas.

Luna Rustica will be celebrating Dia de Los Muertos at it’s downtown location (895 Monterey St. San Luis Obispo, 93401) with an ofrenda displaying all the traditional altar elements as well as a number of beautiful hand picked catrinas from Mexico. A new Luna Rustica tradition also began this year with the decorating of sugar skulls by friends and family in honor of particular passed loved ones, and are on display at the shop in honor of this wonderful celebration.

Dead Bread

During the Day of the Dead festivities in the first two days of November, graves are decorated with flowers and offerings of food and drink in honor of the departed, including this pan de muertos, a yeasty, sweet egg bread flavored with anise.  This recipe for “dead bread” is care of CHOW.com.

DEAD BREAD

  • 1/2 cup granulated sugar, plus more for sprinkling
  • 1/2 teaspoon fine salt
  • 1 teaspoon anise seed
  • 1/2 ounce (2 packets) active dry yeast
  • 1/2 cup whole milk
  • 1/2 cup water
  • 8 tablespoons (1 stick) unsalted butter
  • 4 large eggs
  • 4 1/2 cups all-purpose flour
  • 1 egg yolk beaten with 2 teaspoons water

Combine sugar, salt, anise seed, and yeast in a small mixing bowl. Heat milk, water, and butter in a small saucepan over medium heat until the butter is just melted; do not allow it to boil. Add the milk mixture to the dry mixture and beat well with a wire whisk.

Stir in the eggs and 1 1/2 cups of the flour and beat well. Add the remaining flour, little by little, stirring well with a wooden spoon until the dough comes together.

Turn the dough out onto a lightly floured wooden board and knead until it is smooth, elastic, and no longer sticky, about 9 to 10 minutes. Place in a lightly oiled bowl, cover with a clean kitchen towel, and allow the dough to rise in a warm area until it has doubled in size, about 1 1/2 hours.

Heat the oven to 350°F and arrange a rack in the middle. Punch down the dough and divide it into 2 pieces. Cut 3 small (about 1-ounce) balls from each half and mold them into skull-and-bones shapes. Shape the large balls of dough into round loaf shapes and place the skull-and-bones on top. Place the breads on a baking sheet lined with parchment paper and let them rise another hour.

Brush the loaves with the egg yolk mixture and bake. Halfway through baking, about 20 minutes, remove the loaves from the oven and brush again with egg wash and sprinkle lightly with granulated sugar. Return to the oven and bake until the loaves are golden brown and sound hollow when tapped, about another 20 minutes.

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Running for All the Right Reasons

Our fearless leader, Linda Parker Sanpei, recently announced something we hadn’t expected:

“I’m going to run the Los Angeles half marathon!”

When we pressed her for reasons, she revealed a deep desire to accomplish something significant for World Vision, which is the official benefitting charity of the 13.1 LA Half Marathon on Jaunary 15, 2012.  The World Vision mission statement:

World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.  Working in nearly 100 countries around the world, World Vision serves all people, regardless of religion, race, ethnicity, or gender.

Specifically for fitness fundraisers like the LA Half Marathon, World Vision uses the proceeds to build wells and water systems for clean drinking water in Africa and Haiti.  Linda is so excited (and a little nervous!) to be running for this worthy cause that she went out to buy a brand new pair of running shoes.

Linda and her new shoes!

She really doesn’t need to be anxious about the run, though; Team World Vision provides all the training she’ll need to make it to the finish line, including local training groups, fitness plans, and coaches to help her complete the race.  Team World Vision also helps enable participants to raise funds to support their race and the people across the world who need clean water the most.

The race begins along the scenic Venice Beach Boardwalk and ends at historic Windward Circle.  To join Team World Vision and run for a very worthy cause, click here To support Linda’s goal of running the 13.1 LA Half Marathon on January 15, click here.  And please stay tuned for her progress!

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Pour It Forward & The Hero Dog Awards

Here at Parker Sanpei & Associates, we are so lucky to have the coolest clients around.  Take, for example, the Cru Vin Dogs Wine Group, which donates a portion of the proceeds from its delicious wines to canine-related causes like humane shelters and rescue groups.  The wines are made from fruit sourced at the world’s most exclusive vineyards, bottled, and labeled with the image of an actual rescue dog that is near and dear to the Cru Vin Dogs team’s heart.

Recently, the brand launched a new label called The Loyal Companion.  Here’s how it works:

  • You buy a bottle (or two, or twelve) of the Loyal Companion wine at www.CruVinDogs.com
  • $1 of the proceeds from each bottle will go toward finding a good home for orphaned dogs in your area (using a special donation code)
  • If you prefer to pick up your Loyal Companion wine at a restaurant or retailer, $0.50 per bottle will go to your local shelter to help care for man’s best friend.

“This series was inspired by a desire to give back to local shelters all over the country,” said Mary Snellgrove, president of Cru Vin Dogs.  “We’re excited to offer The Loyal Companion wines at a reasonable price point, too, so it’s more affordable than ever to enjoy great wine and support dog rescue organizations at the same time.”

 The Loyal Companion currently includes two elegant wines from Sonoma County, California: a crisp, cool-climate Chardonnay and a concentrated red blend from a small hillside vineyard.  The next release will most likely be a luscious Pinot Gris from Oregon.  Each label in the Loyal Companion features artist Jay Snellgrove’s illustration of “Chica,” a shelter dog who exemplifies how animal adoption can change the life of a Loyal Companion in need. 

In addition to Cru Vin Dogs Wine Group’s active involvement in canine-related causes, the wine company was also the featured wine of the recently-filmed American Humane Society Hero Dog Awards.  Thousands of Americans voted for their favorite hero dog, and celebrities from Whoopi Goldberg to Betty White celebrated during a ceremony on October 1, which will air on the Hallmark Channel November 11.  Cru Vin Dogs Wine Group participated by pouring The Loyal Companion wines as the official wine sponsor, and will auction several large-format bottles across the country to benefit the American Humane Association and the dogs that enrich, enhance, and even save our lives. 

For more information on Cru Vin Dogs or the Loyal Companion Series, please visit: www.CruVinDogs.com.  To learn more about the soon-to-be-aired Hero Dog Awards, visit www.HeroDogAwards.org.

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Gearing up to celebrate

As you may know, the Monterey County Vintners and Growers Association is one of our clients here at Parker Sanpei & Associates, and we couldn’t be more excited to promote their upcoming Winemakers’ Celebration on Saturday, August 13 from 1 to 4 PM at The Barnyard Shopping Village in Carmel.

The wildly popular Winemakers’ Celebration is in its 19th year of hosting over Monterey County wineries to pour over 200 wines at an outdoor summer festival.  The event will include culinary samples from international restaurants in the Barnyard Shopping Village, jazz music in the square, winemaking displays, and a silent auction featuring several irresistible vacations, spa treatments, and of course, WINES.  Featured wineries and restaurants will offer special promotions and pricing, and the winemakers from 40 wineries will be on hand to meet guests, pour their wines, and answer burning questions like,

“How do you train your Chardonnay vines?”

and

“What’s your favorite Pinot Noir clone?”

Winery participants include:

Bernardus * Caraccioli Cellars * Carmel Road * Carmel Hills Winery * Chalone * Chateau Julien * Cima Collina * CRU Wine Company * De Tierra * DFV Wines * Galante Vineyards * Graff Family Vineyards * Hahn Winery * Heller Estate Organic Vineyards * Holman Ranch * J. Lohr Vineyards & Wines * Joyce Vineyards * La Rochelle * Line Shack Winery/Lido Bay Winery * Lockwood Vineyard * Manzoni Estate Vineyard * Marin’s Vineyard * Mercy Vineyards * Mesa Del Sol* Michaud Winery * Morgan Winery * Otter Cove Wines * Paraiso Vineyards * Pelerin Wines * Pessagno Winery * Pierce Ranch Vineyards * Poppy * Saint’s Valley Winery * Scheid Vineyards * The Coastview Vineyard * Ventana Vineyards / Le Mistral * Wente * Wrath

And restaurants will include:

Serendipity Farms * Bahama Billy’s * Carmel Valley Roasting Company * Pieces of Heaven * Flanagan * From Scratch Restaurant * Hola * Lugano Swiss Bistro * Robata Sushi Grill * Allegro Gourmet Pizzeria

Conveniently enough, take-home wine purchases will be available the day of the event. Eco friendly 6-pack wine bags will be provided to guests, with purchase.  And if you’re traveling?  UPS will be on hand to make shipping an option.

Price: $30 in advance / $35 at the door / $15 Designated Driver

For more information or to purchase tickets, visit the Monterey County Vintners and Growers Association website at http://www.montereywines.org or call 831.375.9400

See you at the celebration!

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FIELD TRIP: Photo shoot with David Rowe

David Rowe IV

In a down economy, it is truly magical to see that our public relations business at Parker Sanpei & Associates is growing.  So we felt it was high time we had some professional photos taken of our team for our website.  We just needed to find the right photographer.

Our Account Assistant and Media Researcher, Chanae Rodriguez, recommended her long-time friend David Rowe, so we all met at Old Edna and Clairborne & Churchill Winery for a beautiful morning of photo snapping.  Here are a few shots from our day.

David is a young, talented artist who brought a fresh and creative eye to our session.  Born and raised on California’s Central Coast, he knows the area like the back of his hand and is constantly scouting out new scenic hideaways for his next shoot. While he enjoys photography of all sorts, his passion is really high fashion photography.

For more information on David Rowe, please stop by his website at www.daverowephotography.zenfolio.com and tell him PSPR sent you!

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Humble with a twist of high-brow.

Hello, cupcake.

I experienced a “driveway moment” this morning on my way home from the gym.  As I pulled my car up to the curb, NPR began a piece on predictions for American food culture in 2011.  Having reached my destination, I turned off the ignition and just listened.  It’s not like me to abandon discussions on food.  Or anything related to food, really.

Journalist Bonny Wolf said:

“Every year, I predict the death of the cupcake. I’m always wrong. But this year, they’ll have real competition from the humble pie. Trend-spotters are calling pie the food of the year.”

This got me thinking for a couple of reasons. 

  1. I do not see the cupcake going anywhere anytime soon.  I’m afraid cupcakeries are here to stay, Ms. Wolf.
  2. Pumpkin pie was served at a recent wedding I attended, instead of a traditional 3-tiered cake.  And it worked.  Perhaps pie is on the rise.

Sitting there in my driveway, I was struck by the uniqueness of a food culture that embraces its roots the way America does these days.   Start with a dish whose origins are humble.  Use the freshest, best-quality ingredients and practice, practice, practice.  Once you’ve got the formula down, serve your updated classic with a dash of irony and – ta da! – you’ve got yourself a new food trend. 

Witness the success of S’MAC in Manhattan.  S’MAC stands for “Sarita’s Mac and Cheese,” an upscale mac and cheese joint in the East Village.  Or The Cereal Bowl, a chain of “cereal bars” reaching across the Eastern seaboard.  Or VooDoo Doughnut in Portland, churning out artisan doughnuts and claiming that “the magic is in the hole!”  Even Thomas Keller knows a thing or two about doughnuts; His Bouchon Bistro was listed as one of the top ten best spots for hot, sweet, fried dough in the U.S.

The cupcake phenomenon didn’t happen in a vacuum, though.  Cupcakes are not only delicious, nostalgic, and portable – they’re cheap.  And in case you didn’t see the correlation, cupcakes became huge right around the time the economy took a turn for the worse.  The price – a mere $3-4 each – is just right for a sugar fix and a smile.

Can we take the example of the lowly cupcake and translate it into our own public relations ventures?  Can we provide just the right amount of sugar to consumers so that our clients reap cumulative benefits, even when the outlook is grim?  If so, how?

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