Category Archives: PR

Five food trends we just can’t get behind.

We at Parker Sanpei are an adventurous bunch, but sometimes, the latest culinary trend just doesn’t fly with us. Here are some of our staff’s no-go foods.

chicken wingsLinda: CHICKEN WINGS

“All that fatty chicken skin, yuck.”

 

Nathan: KALE

SONY DSC“With so many other good greens out there – spinach, arugula – why bother with kale? I think kale is a lie.

Elissa: BOBA

Glass of black tea with cream and tapioca

“The balls. They creep me out.”

 

 

 

Jaime: SUSHI

sushi“Tell me again how I must not have had ‘good’ sushi and I will straight-up hurt you.”

Kyndal: QUINOA

quinoaI’ve used it before in recipes…and then I’ve thrown those dishes in the trash. I just don’t like it.”

 

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October 1, 2014 · 9:08 am

What we learned: The Digital Divide

We had intended to give frequent updates on what we learned at the Wine Bloggers’ Conference this year, but that proved nearly impossible, so copious the information and quick the format. Here, we’ll present our take-aways by category. Today, it’s about the so-called “digital divide” between wine producers and their patrons in the digital age.

A breakout session entitled “The Business of Wine” led by  Tim Hanni, MW, and Paul Mabray of Vintank reminded us how critical it is to provide digital media to our winery clients with ambitious, personal, and creative connections to their customers.  Some notes:

Tim Hanni, MW

Tim Hanni, MW

Notes from Tim Hanni, MW

  • “Sixty to eighty percent of consumers are mystified by wine. We have to ask ourselves: are we going out of our way to mystify consumers about wine?”
  • “Anybody can make very expensive, highly-extracted, new-French-oak wine. It’s never been easier for people to make good wine. But nobody’s putting any thought into the market itself. We’re devoting too much thought to the product, not enough to the consumer.”

Tim Hanni, MW is an internationally-recognized wine expert and professionally-trained chef. He is one of two Americans to first earn the title Master of Wine and is recognized around the globe for his groundbreaking “Vinotyping” – making wine drinkers more confident about their personal wine preferences. 

Paul Mabray

Paul Mabray

Notes from Paul Mabray, Vintank

  • “[The modern wine market] is the most competitive market in human history. [In 2013] there were 200,000 wine products in the U.S. But it’s also hard because everybody makes great wine.”
  • “Everyone is telling the same story: Family-owned. Artisan. Terroir. Service is the only differentiator.”
  • The wine industry’s biggest challenge right now is the internet. “Digital Darwinism” means if you’re not designing your website/blog mobile-friendly, you’re already getting left behind.
  • “The old critic everyone listened to was Robert Parker, Jr. The new critic everyone listens to is the stupid ‘like’ button.”
  • “It’s like Hollywood: everyone wants to work in wine. And it sounds so sexy until you have to put it in your gas tank. The wine industry pays [poorly], and we’re losing our best people because of it.”

Paul Mabray is Chief Strategy Officer at Vintank, the world’s largest software solution for social media management for the wine and restaurant industry. A more in-depth exploration of Paul’s ideas can be found in a transcribed lecture he recently presented here.

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Wine Bloggers’ Conference kicks off!

imageOnly for the love of wine would we ever get up this early on a Saturday morning. No, not to drink wine – to blog about it!

Paul Mabray of Vintank discussing the intersection of wine and tech.

Paul Mabray of Vintank discussing the intersection of wine and tech.

We are privileged to participate in this year’s Wine Bloggers’ Conference in the Santa Ynez Valley. We’ve already shaken Paul Mabray’s hand and talked about the digital divide in the wine industry. Heaven! Stay tuned here for more updates on the conference and what we’ve learned.

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Patting ourselves on the back.

It’s not often that we at Parker Sanpei pat ourselves on the back, but recently, the love for what we’re doing in the lifestyle public relations industry is worth sharing.

Barbara Keck, WineBizNews.blogspot.com

Barbara Keck

Longtime journalist and wine writer, Barbara Keck, put some wind in our sails discussing work we’ve done for Arroyo Grande AVA producer, Laetitia Vineyard & Winery. On her blog, she published a post entitled, “Laetitia Wines are Not Only Good, but Well-Promoted.”

Laetitia Vineyard and Winery shares their love for their Santa Barbara terroir and provides some excellent pairing notes and recipes. I am aware of this because every once in a while, I receive a press release that is so good that it’s worthwhile passing on in toto to my blog readers. This is the case with the information provided by Parker Sanpei and Associates about their client Laetitia wines.”

Xochitl Maiman

Xochitl Maiman

Another blogger, Xochitl Maiman of the blog I’ll Drink to That!, attended the CABs of Distinction event we put on for our friends at the Paso Robles CAB Collective, and had this to say:

“In such a short time, the PRCC (Paso Robles CAB Collective) and Parker Sanpei have created an influential and well-run series of events that will undoubtedly provide the PRCC with their optimal goal of effectively spreading the word about Paso Robles Cabs and Bordeaux varietals.”

Eve Bushman

Eve Bushman

And yet another blogger, Eve Bushman, who has served as judge at the Los Angeles International Wine Competition and writes the popular blog Eve’s Wine 101, had this to say about CABs of Distinction:

“[CABs of Distinction] was by far the best press event I’ve attended. Thank you for all of your care, Parker Sanpei.”

 

With kudos like this, we can’t complain. Thanks to all of our friends and fans for making our work and the wine/food/travel PR industry such a pleasure.

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A Great Weekend for Paso Robles CAB

PRCC_logo_FINAL-02We at Parker Sanpei are scurrying to help put the finishing touches on the Paso Robles CAB Collective‘s CABs of Distinction event. (Actually, the CAB Camp portion for sommeliers is already well underway…) Suffice it to say, we’re a bit busy this week promoting some of the world’s finest Cabernet Sauvignon and Bordeaux varietal wines.

So let’s cut to the chase: You need to come to the CABs of Distinction Gala Tasting on Saturday. There will be 32 wineries pouring ace wines, and each (each!) will be paired with an international cheese or charcuterie selected by a local fromagier. That’s on top of the gourmet lunch included in each admission.

Get your tickets here. And be sure to say hello between sips!

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A Few of Our Favorite Things

We at Parker Sanpei consider ourselves fortunate to work with some of the most thoughtful innovators in the  food, beverage, hospitality and lifestyle industries.  Here, we profile a few of our favorite things from several clients.

Cocktails at La Cosecha Bar + Restaurant

la-cosecha-menu-21La Cosecha, in downtown Paso Robles, was launched by respected Chef Santos MacDonal of Il Cortile Ristorante.  The style? Laid-back Latin cuisine and progressive mixology.  We are totally smitten with the Peruvian Fizzare cocktail and Manchego cheese fondue with plantain chips.

Laetitia Vineyard & Winery Les Galets Pinot Noir

les galets

Laetitia’s Les Galets Pinot Noir is consistently incredible, and we don’t use that word lightly.  Lately we’ve been enjoying the 2010 vintage with pork roasts and braised lamb.

The stones indigenous to the Galets Vineyard perfectly describe the wine produced, rich in mineral driven notes of chalk and wet limestone, with prevalent dark berry aromas and dried black cherry. The palate shows flavors of tobacco and root beer spice, with structure of lingering velvet and finishing with a gorgeous floral flavor.

- http://www.LaetitiaWine.com

Julie 1

Thomas Hill Organics Chef Julie Simon

If you’ve never dined at Thomas Hill Organics in downtown Paso Robles, we think it’s safe to say you haven’t lived.  Chef Julie Simon is an ace with fresh ingredients, and what she lacks in years (she’s only in her 20s) she makes up for in verve.  Born and raised in France, she comes by her kitchen mastery honestly, with inventive dishes like her Pan Roasted Alaskan Halibut, Arugula and Carrots Salad, Cara Cara Oranges, Roasted Kumquats, Kumquat Olive Oil, Spicy Harissa, Coriander-Crème Fraiche, and Cumin Almonds.

Villa San-Juliette Sunday music series

villa-san-juliette-patio-sf13So often, we find ourselves at home on a Sunday afternoon wondering what to do, where to go.  Enter Villa San-Juliette Vineyard & Winery in San Miguel, where their outdoor Sunday music series includes easygoing tunes from top-rate musicians, beautiful views in all directions, $1 off wine by the glass and 10% off bottle purchases off VSJ’s featured wine along with a complimentary bread and olive oil appetizer plate with the purchase.

Sanpei Optics Eyewear

glassesEver wanted to design and live out your own personal soundtrack?  Enter Sanpei Optics, sunglasses with a patented ear bud docking station so you can look suave (we like the wayfarer style) and enjoy audio like music and podcasts or talk to a friend via BlueTooth.

Hammersky Vineyards & Inn

hammersky-vineyards-farm-house-sf12When we really start to fantasize about the perfect staycation, Hammersky Vineyard & Inn is the place to be.  As a member of the Paso Robles CAB Collective, Hammersky produces estate Bordeaux varietal wines and boasts a restored 107-year-old farmhouse that welcomes guests to enjoy a gourmet kitchen, large dining room, Wi-Fi, satellite, barbeque and phenomenal outdoor living space.

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Get your CA Wine Month on.

It’s the most wonderful time of the year: California Wine Month!

In September, ripe grapes hanging heavy on the vine, golden fall sunshine and air filled with fruity aromas can mean only one thing: it’s time for harvest! To launch the harvest season, wine regions and wineries across the Golden State will celebrate the 9th annual September California Wine Month—organized by California’s Wine Institute.

From innovative wine immersion experiences to cool wine events, September is an ideal time to visit wine country, when the creative energy of California’s artisan winegrowers and winemakers meet the grapes and the process of producing the next great vintage begins. From Sept. 1-30, 2013, dozens of wineries in wine regions across California will host special consumer events and experiences celebrating the contributions of the state’s growers and vintners who are committed to earth- and people-friendly sustainable practices in vineyards and wineries.

CalWineMonth2013_PosterCan’t make it to wine country this fall? A great way to experience many of California’s wine regions in one stop is Wine Institute’s “California Wines Road Trip” multi-region tasting events in New York City and San Francisco. In New York City, Friday the 13th will be a lucky day for wine lovers who can sample wines at California Wine Merchants from 5–7:30 p.m. Later in the month, they can attend a ticketed New York City tasting event with more than 70 wines from 10 California regions at the Astor Center on Monday, Sept. 16 from 6–8 p.m. (click here for information and tickets); and enjoy in-store tastings that will take place throughout September across Manhattan and Brooklyn. In San Francisco, wine lovers can taste their way across the state’s regions on Saturday Sept. 21 from 2–5 p.m. in the Grand Hall of the Ferry Building, following its popular farmer’s market (click here for information and tickets).

Press release from May 13, 2013 by the Wine Institute

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