Singer-songwriter A.J. Croce comes to Wine Country

salon roux logoWe at Parker Sanpei have always loved the people and service at Salon Roux in Paso Robles – but now we love them even more.

This full-service salon and spa located in the heart of wine country recently announced a special benefit concert to celebrate its fifth anniversary featuring singer-songwriter, A.J. Croce, with special guests, The Janks, to benefit Studios on the Park’s “Kids Art Smart” program. Presented under the stars at Castoro Cellars Winery, the concert will be held Saturday, August 23. The event begins at 6:30 p.m.

ajcroce_salon_roux_concert

Croce, son of legendary singer-songwriter Jim Croce, began his career at age 18 opening for B.B. King, and has since spanned genres from jazz to Americana to blues to pop. He has been seen and heard on national television including Jay Leno, David Letterman, and MTV, and received glowing press from The Wall Street Journal, Rolling Stone and People Magazine. Croce’s eighth studio album, “Twelve Tales,” was released by Compass Records and recorded with six legendary producers including: Allen Toussaint (Dr. John, Eric Clapton); the late “Cowboy” Jack Clement (Elvis Presley, Johnny Cash); Mitchell Froom (Crowded House, Los Lobos); Tony Berg (Fiona Apple, Bob Dylan); Kevin Killen (Elvis Costello, Peter Gabriel), and Greg Cohen (Tom Waits, John Zorn). Additionally, “Twelve Tales” includes a song Croce wrote with legendary songwriter and musician, Leon Russell.

Croce’s last performance in Paso Robles was in support of Jon Anderson of YES. He’s received stellar reviews including a sentiment by Willie Nelson who said “The future of entertainment is in good hands.” Salon Roux Proprietor and Concert Coordinator, Jacque Leonard, calls Croce’s music, “jaw-droppingly, amazingly great.”

A. J. Croce

A. J. Croce

“Salon Roux holds a party every year to celebrate our anniversary,” said Leonard. “For our fifth year, though, I wanted to do something that gives back to our community that has supported us. The ‘Kids Art Smart’ program brings children to Studios on the Park to paint, draw and get creative, Monday through Friday. I know that if I hadn’t been in art classes through school, I wouldn’t be where I am today. Our goal is to raise enough support for “Kids Art Smart” through this benefit concert to cover their costs for the coming school year.”

“Kids Art Smart” brings local elementary students to Studios on the Park in Paso Robles, directly utilizing the artists studio setting for unique art education studying and creating works of art in mediums such as ceramics, collage, oil pastels, printmaking, and watercolor. Since 2011, more than 4,000 public elementary students have visited Studios on the Park for hands-on professional art classes completely free of charge and during school hours. Ordinarily these students (47 percent of whom are considered low-income and at-risk) receive no formal arts education.

Individual tickets to the benefit concert are $50 each. VIP tables include wine and dinner, and are $250 for two people, $500 for four people and $750 for six people. Tickets are available for purchase at Salon Roux by calling 805.239.9499 or by emailing info@salonroux.com.

Additionally, Thomas Hill Organics Bistro will be serving a dinner consisting of Paella accompanied by organic mixed greens, roasted seasonal vegetable and date flan tartlets for $15. Castoro Cellars wine will also be available for purchase.

For more information on this must-see concert, please visit http://www.SalonRoux.com/Concert. See you there!

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What we learned: The Digital Divide

We had intended to give frequent updates on what we learned at the Wine Bloggers’ Conference this year, but that proved nearly impossible, so copious the information and quick the format. Here, we’ll present our take-aways by category. Today, it’s about the so-called “digital divide” between wine producers and their patrons in the digital age.

A breakout session entitled “The Business of Wine” led by  Tim Hanni, MW, and Paul Mabray of Vintank reminded us how critical it is to provide digital media to our winery clients with ambitious, personal, and creative connections to their customers.  Some notes:

Tim Hanni, MW

Tim Hanni, MW

Notes from Tim Hanni, MW

  • “Sixty to eighty percent of consumers are mystified by wine. We have to ask ourselves: are we going out of our way to mystify consumers about wine?”
  • “Anybody can make very expensive, highly-extracted, new-French-oak wine. It’s never been easier for people to make good wine. But nobody’s putting any thought into the market itself. We’re devoting too much thought to the product, not enough to the consumer.”

Tim Hanni, MW is an internationally-recognized wine expert and professionally-trained chef. He is one of two Americans to first earn the title Master of Wine and is recognized around the globe for his groundbreaking “Vinotyping” – making wine drinkers more confident about their personal wine preferences. 

Paul Mabray

Paul Mabray

Notes from Paul Mabray, Vintank

  • “[The modern wine market] is the most competitive market in human history. [In 2013] there were 200,000 wine products in the U.S. But it’s also hard because everybody makes great wine.”
  • “Everyone is telling the same story: Family-owned. Artisan. Terroir. Service is the only differentiator.”
  • The wine industry’s biggest challenge right now is the internet. “Digital Darwinism” means if you’re not designing your website/blog mobile-friendly, you’re already getting left behind.
  • “The old critic everyone listened to was Robert Parker, Jr. The new critic everyone listens to is the stupid ‘like’ button.”
  • “It’s like Hollywood: everyone wants to work in wine. And it sounds so sexy until you have to put it in your gas tank. The wine industry pays [poorly], and we’re losing our best people because of it.”

Paul Mabray is Chief Strategy Officer at Vintank, the world’s largest software solution for social media management for the wine and restaurant industry. A more in-depth exploration of Paul’s ideas can be found in a transcribed lecture he recently presented here.

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Wine Bloggers’ Conference kicks off!

imageOnly for the love of wine would we ever get up this early on a Saturday morning. No, not to drink wine – to blog about it!

Paul Mabray of Vintank discussing the intersection of wine and tech.

Paul Mabray of Vintank discussing the intersection of wine and tech.

We are privileged to participate in this year’s Wine Bloggers’ Conference in the Santa Ynez Valley. We’ve already shaken Paul Mabray’s hand and talked about the digital divide in the wine industry. Heaven! Stay tuned here for more updates on the conference and what we’ve learned.

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WORLD CUP: I’ll drink to that!

BrazilOur post from June 4 shared how our friends at La Cosecha Bar + Restaurant in Paso Robles are celebrating the World Cup with flavors from this year’s host country, Brazil. We also mentioned that the popular eatery would create an ad hoc cocktail menu for the quarter finals, which are now well underway.

For Tuesday’s match, the cocktails included

Brazil
Caipirinha - caçacha, St. Germaine, limes, turbonado syrup

vs.

Germany
Vitus Shandy - Vitus Hefenweizen, lemon juice, simple syrup

And for yesterday’s match, the competitors were

Argentina
“Frenet About It” - Frenet Branca, Coca-Cola

vs.

Netherlands
Nethertini - brandy, citronage, lime juice, simple syrup, orange bitters

La-Cosecha-Bar-and-RestaurantThis Saturday, the match is between Brazil and the Netherlands, and Sunday, it’s Germany vs. Argentina. The team from Parker Sanpei will be at La Cosecha, showing our spirit with a cocktail that roots for our favorite team! To learn how to join in the fun, visit http://www.LaCosechaBR.com or call 805.237.0019.

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Patting ourselves on the back.

It’s not often that we at Parker Sanpei pat ourselves on the back, but recently, the love for what we’re doing in the lifestyle public relations industry is worth sharing.

Barbara Keck, WineBizNews.blogspot.com

Barbara Keck

Longtime journalist and wine writer, Barbara Keck, put some wind in our sails discussing work we’ve done for Arroyo Grande AVA producer, Laetitia Vineyard & Winery. On her blog, she published a post entitled, “Laetitia Wines are Not Only Good, but Well-Promoted.”

Laetitia Vineyard and Winery shares their love for their Santa Barbara terroir and provides some excellent pairing notes and recipes. I am aware of this because every once in a while, I receive a press release that is so good that it’s worthwhile passing on in toto to my blog readers. This is the case with the information provided by Parker Sanpei and Associates about their client Laetitia wines.”

Xochitl Maiman

Xochitl Maiman

Another blogger, Xochitl Maiman of the blog I’ll Drink to That!, attended the CABs of Distinction event we put on for our friends at the Paso Robles CAB Collective, and had this to say:

“In such a short time, the PRCC (Paso Robles CAB Collective) and Parker Sanpei have created an influential and well-run series of events that will undoubtedly provide the PRCC with their optimal goal of effectively spreading the word about Paso Robles Cabs and Bordeaux varietals.”

Eve Bushman

Eve Bushman

And yet another blogger, Eve Bushman, who has served as judge at the Los Angeles International Wine Competition and writes the popular blog Eve’s Wine 101, had this to say about CABs of Distinction:

“[CABs of Distinction] was by far the best press event I’ve attended. Thank you for all of your care, Parker Sanpei.”

 

With kudos like this, we can’t complain. Thanks to all of our friends and fans for making our work and the wine/food/travel PR industry such a pleasure.

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Our favorite “little rascal.”

2013-ArneisOur friends at Burbank Ranch Winery recently received gold medals for their 2013 “Little Rascal” Arneis from two prestigious competitions: the 2014 Orange County Fair Commercial Wine Competition and the 2014 Central Coast Wine Competition, Five County Fairs.

Despite its floral aromatics and appealingly full body, Arneis is a white wine that is too rarely found in New World winemaking. In fact, Burbank Ranch is one of only two known producers of Arneis in the Paso Robles American Viticulture Area (AVA).

“Arneis is called a ‘little rascal’ in Italy’s Piedmont region for being challenging to grow,” says Fred Burbank, proprietor of Burbank Ranch. “In Paso Robles, however, Arneis grows like a weed. It’s surprising that we don’t see more of it here, considering how well it does in this climate and what a terrific wine it produces.”

Typically a medium- to full-bodied white wine, Arneis is upstaged by Piedmont’s more famous red wines, namely Barolo. But many consumers don’t realize that a small portion of Arneis has historically been used to soften the tannins and concentration of Nebbiolo grapes in Barolo, much like Viognier seasons Syrah in traditional Côte-Rôtie wines from the Northern Rhône. Since the 1990s, varietal Arneis has gained a following for its often gregarious aromas of ripe pear and white blossoms, plush texture and generous weight.

PiedmontGrapes for the 2013 Burbank Ranch Arneis were harvested from the estate early, in September, and fermented in stainless steel to preserve focus and acidity. The result is a dry, full-bodied white wine with aromas and flavors of bright pear, apple, honeysuckle, and white peach, with a structured, mineral finish.

A perfect transition wine between seasons, Arneis pairs well with a wide variety of dishes, including, notably, the cheese plate at Burbank Ranch Bistro in downtown Paso Robles. The “Little Rascal” Arneis would also beautifully complement a simple pasta with butter and fine white truffle shavings or any number of delicate seafood dishes.

For more information about Burbank Ranch Winery and Bistro, please visit http://www.BurbankRanch.com.

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A playlist to celebrate The Golden State.

We at Parker Sanpei are hard-core Californiaphiles. (Where else can you ski and surf in the same day, grow lettuce year-round, be in the movies, define the cutting edge of technology and make top-of-class wines?)

In homage, we recently brainstormed our favorite songs about this beautiful place. May this serve as your new go-to summer playlist!

 

21-atxlAnd here’s one from a favorite musician (who also happens to be Central-Coast-born-and-bred), Damon Castillo, called “California Minute.”

Happy California Summer!

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